Abstract:

Introduction:
With the advent of Internet technology in the media, information in the media has gained new value, became a resource and service that will be increasingly valued and sought after. In the new media, everyone is an author of content, he produces, distributes and uses journalistic products in modern societies. An essential component of the information society is intellectual property knowledge, in particular copyright and related rights. The dynamic changes in higher education have opened horizons of new priorities, which draw attention to new current areas of everyday life. Intellectual property has become even more relevant with the increasing opening of people to create and promote their work in increasingly accessible online media.

Aim:
Firstly to present the concept of a project at the University of Library Studies and Information Technologies "Model for research and increase of copyright literacy in the media in a university environment“ and secondly to outline the methodology and the survey results of the project, which aims to establish, systematize, summarize and analyse the current level of awareness about copyright issues at university environment among trainees in the field of media.

Methodology:
The survey instrument was developed by the authors in order to collect data, regarding student’s knowledge, awareness levels and attitude of copyright issues. Because of the national scope, during the development of the questionnaire, national legislation and WIPO guidelines were primarily used. The questionnaire consists of 4 panels in 40 main questions and includes mainly closed (some based on 5-point Likert Scale) and few open questions.

Presentation:
The survey was conducted in nine universities in Bulgaria, in the field of media and journalism in the period 1st April – 26th May 2021. To achieve maximum accuracy in the study of general aggregation, there is a limit, which relates only to students in degree "Bachelor", “Master” and “PhD-candidates”. The study was done on the principle of systematic random selection with stratification to 10% of the students in the mentioned field in other words 449 effectively surveyed Bulgarian students. Data collection was carried out by Google survey.

Results:
The survey provides information on copyright literacy and the attitude of young people to intellectual property in the modern information society and was conducted at a time when the rights of authors and journalists are in focus and they need to be valued. In this sense, it can be assumed that the answers of the respondents indirectly influence the public debate on the topic of intellectual property. The received information serves as a starting point for the Model for increasing copyright literacy in the media as a measure for determining the framework of a training course on copyright among students.

Conclusion:
The conducted survey is an attempt for a comprehensive study of the copyright competence of young people, how intellectual property knowledge is formed, how media content is used, and how much the work of journalists is respected. Questionnaires made according to the characteristics of the issue measure both the level of knowledge and the level of information and types of information sources, the reasons for the level of knowledge, the main reasons and prerequisites for it, assessment of opportunities for change, recommendations for improving the situation in the university environment.

Keywords:

Copyright literacy, intellectual property, university environment, media.