Abstract:

Introduction:
In the times we live in, cyberspace is considered by many as a free space and so that any electronic content can be used for free. At the same time, the fight against piracy is condemned as a fight against the free exchange of information. And only half of Bulgarians use Internet technologies safely. The fact is that there is a need for a new legal framework that regulates in detail the regulators in the media, as well as the rights of authors who create journalistic materials in the media space in Bulgaria. But the competence of creators in terms of copyright in the media and intellectual property in general is also essential. The legal rights of authors of creative products in the media are intellectual property rights. Intellectual property is directly linked to the information contained in its objects, and in this sense the information sources on the Internet can be referred to as objects of intellectual property, in particular copyright. Intellectual property is the ownership of the information that intellectual products contain, and their creators have full ownership of them. In other words, intellectual property rights must be seen as objective and subjective law, discipline and science, widely represented in the internet of the new millennium.

The paper aims:
To present the conception and core activities of the project of University of Library Studies and Information Technologies (ULSIT) "Model for research and increase copyright literacy at the media in the university environment” (2019-2021), financed by National Science Fund of the Bulgarian Ministry of Education and Science, Contract № KP-06-M35/1 from 18.12.2019 led by Assist. Prof. Evelina Zdravkova-Velichkova, PhD.

Presentation:
The aim of the project is research and practical activities related to the formation of copyright competence of students specializing in the professional field 3.5 "Social Communications and Information Sciences" at ULSIT. This paper presents the development of the project’s presence on the Internet and the social networks for the first half of 2020. It is presented on the Internet through a logo, website and presence on social networks with design and content, subordinated to the message of the World Intellectual Property Organization for 2020 and the green future and the mission of ULSIT to educate, teach and inspire for the better life. This paper presents the vision and the presence of the project on the Internet – through it website, Facebook page, Twitter account and firstly – logo, which is an essential part today and especially for recognition.
The methodology for achieving the main objective of the study and solving the set research tasks include the following specific methods: web design, social media analysis, comparative analysis.

Conclusion:
The presence of the project in the two most famous and recognizable social networks around the world will help in the project’s further realization and dissemination of the results to the general public, and so is the presence in the WWW as an independent website. After all, it has to be concluded that the issue of enhancing media copyright literacy through the social media in the context of the broader framework of IL is relevant, timely and necessary. The problem under consideration is extremely relevant, partly concerned with various aspects by other authors, but has not been fully disclosed so far.

Keywords:

Education, university information environment, website, logo, design, facebook, twitter, media copyright literacy, project.