DIGITALCASE STUDY: HOW A PROOF-OF-CONCEPT BECAME THE WORLD’S #1 ONLINE GMAT PREP (THE ECONOMIST GMAT TUTOR)
Mindojo (ISRAEL)
About this paper:
Appears in: INTED2014 Proceedings
Publication year: 2014
Page: 4755 (abstract only)
ISBN: 978-84-616-8412-0
ISSN: 2340-1079
Publication year: 2014
Page: 4755 (abstract only)
ISBN: 978-84-616-8412-0
ISSN: 2340-1079
Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain
Dates: 10-12 March, 2014
Location: Valencia, Spain
Abstract:
In the presentation we will describe the stages through which a highly popular commercial product was developed on Mindojo’s platform - our proof-of-concept GMAT-prep course.We will review the key commercial aspects that allowed the product to become highly profitable, while marketed to resellers, academia, and consumers from nearly every corner of the world.