About this paper

Appears in:
Page: 4755 (abstract only)
Publication year: 2014
ISBN: 978-84-616-8412-0
ISSN: 2340-1079

Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain

CASE STUDY: HOW A PROOF-OF-CONCEPT BECAME THE WORLD’S #1 ONLINE GMAT PREP (THE ECONOMIST GMAT TUTOR)

G. Zaslavsky

Mindojo (ISRAEL)
In the presentation we will describe the stages through which a highly popular commercial product was developed on Mindojo’s platform - our proof-of-concept GMAT-prep course.

We will review the key commercial aspects that allowed the product to become highly profitable, while marketed to resellers, academia, and consumers from nearly every corner of the world.
@InProceedings{ZASLAVSKY2014CAS,
author = {Zaslavsky, G.},
title = {CASE STUDY: HOW A PROOF-OF-CONCEPT BECAME THE WORLD’S #1 ONLINE GMAT PREP (THE ECONOMIST GMAT TUTOR)},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {4755}}
TY - CONF
AU - G. Zaslavsky
TI - CASE STUDY: HOW A PROOF-OF-CONCEPT BECAME THE WORLD’S #1 ONLINE GMAT PREP (THE ECONOMIST GMAT TUTOR)
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 4755
EP - 4755
ER -
G. Zaslavsky (2014) CASE STUDY: HOW A PROOF-OF-CONCEPT BECAME THE WORLD’S #1 ONLINE GMAT PREP (THE ECONOMIST GMAT TUTOR), INTED2014 Proceedings, p. 4755.
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