CASE STUDY: HOW A PROOF-OF-CONCEPT BECAME THE WORLD’S #1 ONLINE GMAT PREP (THE ECONOMIST GMAT TUTOR)
About this paper:
Appears in: INTED2014 Proceedings
Publication year: 2014
Page: 4755 (abstract only)
Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain
Abstract:In the presentation we will describe the stages through which a highly popular commercial product was developed on Mindojo’s platform - our proof-of-concept GMAT-prep course.
We will review the key commercial aspects that allowed the product to become highly profitable, while marketed to resellers, academia, and consumers from nearly every corner of the world.