Abstract:

Blended learning has become an increasingly popular form of e-learning, which is based on a mixture of collaborative learning, and independent learning. It is aimed at supporting the evolution from traditional teaching to active learning, and raising interest in the topics of e-learning and Web courseware development among the students. The Arab Open University implements blended e-learning model as a combination of a face-to-face environment and online learning, using a proprietary learning management system. In this paper, the academic pedagogical approach at the Arab Open University is described. Further, we will study the retention phenomenon (high dropout rate) at the university, as one major issue that it has faced since it was first established in 2002. The analysis is performed with the virtue of the statistical measurements approach being a disciplined, efficient, and data-driven approach for eliminating flaws. The approach passes through five stages: Define, Measure, Analyse, Improve, and Control. The statistical results show that the students' performance has enhanced in the new pedagogical approach, and their academic achievement is improved. Particularly important is that the dropout rate is greatly diminished, which could be related to students’ satisfaction with the support they received from the system.

Keywords:

Blended learning, retention phenomenon, performance.