Abstract:

Social and emotional capabilities have risen in importance on the school reform plan and in public discourse in recent years. However, for the vast majority of pupils, their progress is a question of chance, based on whether this is a priority for their teacher and education. One big impediment is the lack of accurate benchmarks in this area that enable educators and policymakers to track success and correct weaknesses. Pharmacists have been encouraged to increase their role on primary healthcare system; but, the profession has yet to be involved to the degree in which a substantial impact can be made. A quality health communication which proceeds from social development skills established between the patient and the healthcare providers affect positively both the patient's health and occupational motivation of the healthcare personnel. Along with social development, a social capital can be established by combining with the elements of academic competence, trust and loyalty, and accordingly, an increase in the rate of living and working in harmony in the working environment can be observed; and so it influences healthcare providers’ job satisfaction, work engagement and engagement in clinical improvements. And with the inclusion of social media, healthcare professionals have a much more active role in their field and contribute significantly to the strengthening of public health and patient safety by adding a different dimension to their communication with their patients and each other.

In contrast to a solid knowledge base, social–behavioral skills such as communication are required because successful relationships with clients, staff, coworkers, and other health care providers are critical to providing the best possible care to patients. Communication is recognised as an essential factor in pharmacy practice and has long been integrated into the curriculum. According to the Accreditation Council for Pharmacy Education's (ACPE) accreditation criteria, it is also a mandatory part of the pharmacy school curriculum. Despite this widespread awareness of the value of social–behavioral skills, students readily accept the importance of having a strong knowledge base but are less likely to recognize the importance of developing social–behavioral skills, such as communication, as part of the pharmacy school curriculum. Colleges and schools of pharmacy should aim to integrate additional ways for students to practice and enhance their communication abilities with patients and other health care providers into the early aspects of the program using active implementation approaches in the didactic part of the curriculum.

Pharmacy schools should continue to add new possibilities in the earliest stages of the program for students to use active delivery techniques in the didactic part of curriculum and strengthen their communicating skills with patients and other health care professionals. The communication strategies utilized in the past are no longer enough for the changes in health care that are occurring now. The results extend to a better understanding of social capital as a predictive factor influencing employee participation in clinical improvements in patient safety and quality of treatment, as well as work satisfaction. Conscious healthcare professionals need to use social media effectively, as today patients learn and try to solve their health problems from the internet.

Keywords:

Pharmacy Education, Social Development, Social Capital, Social Media.