Abstract:

One of the main social challenges facing modern society today is the preservation and conservation of education in a dynamically changing social environment.

The University institution has always been the key partner, which maintains a critical base of fundamental knowledge, supports personal and social development and provides the highly qualified human potential.

Taking into account the human factor as a strategic tool for ensuring the advance and progress of society in the social hierarchyde and determined by the economic dynamics in the sectors based on knowledge, intellectual labour and innovations are becoming increasingly sought after and valued indicators guaranteeing human prosperity.

This report considers the University not only as a factor ensuring the public need for the creation of trained professionals with wide skill sets and predetermining human development and prosperity, but also as a partner in the process of redefining its cooperation with the business industry.

Since this is a cooperation, which is based on the link between the transfer of knowledge and technologies, it also becomes an increasingly important prerequisite for creating reciprocal benefits for both parties involved in this process and for society as well.

The methodology of the present research is based on the so-called architectural approach, which provides promising opportunities for realization and approbation of the obtained results through in-depth systematic analysis and synthesis of appropriate conclusions derived from it.

Based on the conducted analyses of educational activities, the experience and good practices, the study is focused on outlining the vision of cooperation between industry and education and redefining their role in increasing the scientific and practical potential of modern society and its implementation in public environment.

Keywords:

University, industry, training, redefining, cooperation.