IMPACT OF COMMUNICATION ON LEARNABILITY IN LIFELONG LEARNING BUSINESS MODELS

The research aims to analyze how Communication and Communication Tools facilitate the process of Learnability in business environment. Nowadays there are numerous communication channels but few really ease the Lifelong Learning (LLL) process when it concerns the implementation of Business Models. Results are based on business assessment and inquiries of companies dealing in the field of LLL and satisfaction and progress within focus groups which participated within the activities as per Contract № 02/2 K DFNI of 12.12. 2014 of the Fund “Scientific Research” of the Ministry of Education and Science of Bulgaria. The authors explore the existing successful business models of LLL and introduce impact indicators in order to create recommended formulas for Learnability improvement. In modern Society of Knowledge precise communication tools open new levels of coverage and profitability for the business entities involved in LLL. On the other hand LLL students may consistently develop better their skills, receive self satisfaction and certified approval while using communication tools. These two processes are analyzed based on selected indicators and recommendations are formulated to help efficient Learnabilty. We explore the wide range of issues affecting LLL in its business segment, and we come to the conclusion that an integrated approach is required to change the use of Communication, Communication Channels and Communication Tools in order to bring higher efficiency of Learnability. The adequate economic and social implications are also in the focus of the study. Although the interviews are taken from Bulgarian audience the results are compared to similar researches and the overall impact is presented as global trends.