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Pages: 1370-1376
Publication year: 2016
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.1311

Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain

ANALYSIS OF THE RELATIONSHIP EDUCATION & SOCIAL COMMITMENT IN CONSUMPTION IN WOMEN CD. DE PUEBLA, MEXICO

A. Yañez Moneda, L.M. Ramirez Murillo

Universidad Popular Autónoma del Estado de Puebla (MEXICO)
In theory, there is more concern of society to avoid excessive consumption of goods and services, but in practice high levels of acquisition, possession and replacing cause them a compulsive shopping. In this sense responsible consumption, understood as the action in which individuals base their purchases on criteria of social awareness and commitment and the usefulness of the product, represents a measure to counter this situation. The aim of this study is to analyze the relationship between level of education and social commitment in women living in the city of Puebla, Mexico. This research is not experimental, quantitative and descriptive. The results show that there is no direct relationship between education of respondents and their level of social commitment, and women with degrees of average schooling that most care about these social aspects, issues of quality, cost and benefit; while women with more schooling buy with factors such as premium brands, exclusivity and price.
@InProceedings{YANEZMONEDA2016ANA,
author = {Ya{\~n}ez Moneda, A. and Ramirez Murillo, L.M.},
title = {ANALYSIS OF THE RELATIONSHIP EDUCATION & SOCIAL COMMITMENT IN CONSUMPTION IN WOMEN CD. DE PUEBLA, MEXICO},
series = {9th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2016 Proceedings},
isbn = {978-84-617-5895-1},
issn = {2340-1095},
doi = {10.21125/iceri.2016.1311},
url = {http://dx.doi.org/10.21125/iceri.2016.1311},
publisher = {IATED},
location = {Seville, Spain},
month = {14-16 November, 2016},
year = {2016},
pages = {1370-1376}}
TY - CONF
AU - A. Yañez Moneda AU - L.M. Ramirez Murillo
TI - ANALYSIS OF THE RELATIONSHIP EDUCATION & SOCIAL COMMITMENT IN CONSUMPTION IN WOMEN CD. DE PUEBLA, MEXICO
SN - 978-84-617-5895-1/2340-1095
DO - 10.21125/iceri.2016.1311
PY - 2016
Y1 - 14-16 November, 2016
CI - Seville, Spain
JO - 9th annual International Conference of Education, Research and Innovation
JA - ICERI2016 Proceedings
SP - 1370
EP - 1376
ER -
A. Yañez Moneda, L.M. Ramirez Murillo (2016) ANALYSIS OF THE RELATIONSHIP EDUCATION & SOCIAL COMMITMENT IN CONSUMPTION IN WOMEN CD. DE PUEBLA, MEXICO, ICERI2016 Proceedings, pp. 1370-1376.
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