About this paper

Appears in:
Pages: 71-76
Publication year: 2011
ISBN: 978-84-615-3324-4
ISSN: 2340-1095

Conference name: 4th International Conference of Education, Research and Innovation
Dates: 14-16 November, 2011
Location: Madrid, Spain

IMPROVING RESEARCH ON THINKING AND DECIDING BY EXECUTIVES

A. Woodside1, R. de Villiers2

1Boston College, Carroll School of Management, Department of Marketing (UNITED STATES)
2AUT University (NEW ZEALAND)
While a meta-analysis is necessary to test the claim that the logic dominates the majority of studies, most studies by academic scholars on thinking and actions by executives appear to rely on cross-sectional surveys that use self-reports by executives via scaled (e.g. strongly disagree to strongly agree) instruments whereby one executive per firm completes the instrument and data are collected for 50 to 500 firms. Useable response rates in these studies are almost always below 30 percent of the distributions of the surveys. While these studies are sometimes worthwhile for learning how respondents assess concepts and relationships among concepts, perspectives on the severe limits to the value of such studies rings true: such surveys reveal more about executives’ sensemaking processes than the actual processes. The limitations of using one-shot, one-person-per-firm, self-reports as valid indicators of causal relationships of actual processes are so severe that academics should do more than think twice before using such surveys as the main method for collecting data— if scholars seek to understand and describe actual processes additional methods are necessary for data collection. The relevant literature includes several gems of exceptionally high quality, validity, and usefulness in the study of actual processes; identifying these studies is a useful step toward reducing the reliance on one-shot self-report surveys.
@InProceedings{WOODSIDE2011IMP,
author = {Woodside, A. and de Villiers, R.},
title = {IMPROVING RESEARCH ON THINKING AND DECIDING BY EXECUTIVES},
series = {4th International Conference of Education, Research and Innovation},
booktitle = {ICERI2011 Proceedings},
isbn = {978-84-615-3324-4},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {14-16 November, 2011},
year = {2011},
pages = {71-76}}
TY - CONF
AU - A. Woodside AU - R. de Villiers
TI - IMPROVING RESEARCH ON THINKING AND DECIDING BY EXECUTIVES
SN - 978-84-615-3324-4/2340-1095
PY - 2011
Y1 - 14-16 November, 2011
CI - Madrid, Spain
JO - 4th International Conference of Education, Research and Innovation
JA - ICERI2011 Proceedings
SP - 71
EP - 76
ER -
A. Woodside, R. de Villiers (2011) IMPROVING RESEARCH ON THINKING AND DECIDING BY EXECUTIVES, ICERI2011 Proceedings, pp. 71-76.
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