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Appears in:
Pages: 3716-3723
Publication year: 2011
ISBN: 978-84-615-0441-1
ISSN: 2340-1117

Conference name: 3rd International Conference on Education and New Learning Technologies
Dates: 4-6 July, 2011
Location: Barcelona, Spain

RE-EDUCATING DESIGNERS, RE-DIRECTING DESIGN, DESIGN FUTURES

G. Whiting

Griffith University, Queensland College of Art (AUSTRALIA)
The global impact of ever-increasing mass consumerism set against the reality of finite resources, posits design with the responsibility as well as the ability to influence consumerism at every level, however to do this demands changing the way designers think, which in turn means re-educating, re-directing design and moving to Design Futures.

The following quote is taken from a 2010 staff briefing paper by Professor Tony Fry:

“Rather than looking at design education from the perspective of the design industry, or towards it, the Design Futures frame of reference is wider. It looks at it refracted through university education in general, beyond the industry and out into the future. This point of view does not ignore practicalities but rejects the notion that design education is purely vocational and pragmatic. Rather it asserts that first and foremost it has to be an education.

Design Futures is firmly committed to the creation of educated designers. What this means is an education whereby the designer understands the world in which they are going to practice – socially, culturally, economically, politically, environmentally. It is predicated on the assumption that they have to know what they are doing, why and with what consequence. More than this, designers have to understand what design is and does in a wider worldly sense, have a basic understanding of its history beyond the narrow characterisations delivered by design history. Above all, graduate designers must realise design’s implication in forming futures, and their own responsibility in this context.

Students still have to acquire a wide range of technical skills BUT they have to know how to direct them and to what ends. Every educated designer needs to be equipped with a strategic sensibility, so they can steer their career path in ethically and economically viable directions. For this to be possible students need to be adequately educated so that their economic and employment opportunities will expand not contract! A design education has to be understood as expanding horizons and qualifying young people for more than just a conventional design job.”

The paper will discuss the process of developing an existing 3 Year Bachelor of Design degree based upon the service industry model of the past into a new 4 Year Bachelor of Design degree with embedded honours and the underlying Design Futures philosophy as the foundation of this new degree.
@InProceedings{WHITING2011REE,
author = {Whiting, G.},
title = {RE-EDUCATING DESIGNERS, RE-DIRECTING DESIGN, DESIGN FUTURES},
series = {3rd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN11 Proceedings},
isbn = {978-84-615-0441-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {4-6 July, 2011},
year = {2011},
pages = {3716-3723}}
TY - CONF
AU - G. Whiting
TI - RE-EDUCATING DESIGNERS, RE-DIRECTING DESIGN, DESIGN FUTURES
SN - 978-84-615-0441-1/2340-1117
PY - 2011
Y1 - 4-6 July, 2011
CI - Barcelona, Spain
JO - 3rd International Conference on Education and New Learning Technologies
JA - EDULEARN11 Proceedings
SP - 3716
EP - 3723
ER -
G. Whiting (2011) RE-EDUCATING DESIGNERS, RE-DIRECTING DESIGN, DESIGN FUTURES, EDULEARN11 Proceedings, pp. 3716-3723.
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