Abstract:

In order to achieve the necessary turnaround in CO2 emissions in the mobility sector, clear framework conditions and committed implementation programs are needed. However, efforts to promote a change in mobility behavior largely fail because national reduction targets for 2030 or 2050 are too unspecific for educational institutions, companies and citizens to develop a sense of personal responsibility and commitment.

The project builds on studies that investigate the applicability of behavioral interventions such as gamification and nudging, emerging technologies such as blockchain as well as sufficiency principles to change mobility habits through individual mobility budgets. Previous experience shows that transport emissions could be effectively reduced by limiting the number of certificates for carbon-intensive modes of transport, but would only be acceptable if the individual share of certificates is perceived as fair.

The project will combine these findings and available research results as well as existing tools and concepts to test the impact of mobility budgets in real-world application contexts, for example, for the traffic management of two university campuses and for raising the awareness with regards to CO2 caused by educational mobility. Individually defined mobility budgets are used to "translate" long-term CO2 reduction goals in traffic into the concrete current life situation of educators and students at universities involved by showing short-term, personally achievable goals in line with the national CO2 reduction strategy.

The consortium for this project was put together specifically to implement a gamified routing and tracking app in order to be able to evaluate the concept of mobility budgets in a real context over the course of a year. On the one hand, the participating institutions expect this to provide them with a knowledge advantage in connection with mobility accounts and activation of personal responsibility for behavioural change, an innovative solution from existing, proven components that indicates a high impact potential, an improvement and evaluation of scientific and technical methods (e.g. blockchain, mode detection, gamification and nudging), and last but not least, an effective solution approach with which significant effects can already be achieved within the project period. This is particularly underlined by the fact that the mobility management application is being tested in its own environment by three of the participating universities, which hope that it will lead to a sustainable change in business and study related travel habits.

Keywords:

Gamification, Nudging, Blockchain, Bevavioural Change, Mobility Budgets, Educational Mobility.