About this paper

Appears in:
Pages: 8873-8882
Publication year: 2016
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.0997

Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain

THE ROLE OF SPECIAL EVENTS IN PERSONALISING HIGHER EDUCATION IN BUSINESS

R. Welton, F. Taylor, F. Winfield

Nottingham Trent University (UNITED KINGDOM)
Personalisation of education is high on the political agenda within the UK, having entered the educational policy debate at the turn of the millennium through the inception of the Children’s Plan (DfES, 2004). The principles of this early vision being to give, “every single child the chance to be the best they can be, whatever their talent or background” (Miliband, 2004). However, to date, there remains a lack of insight into how personalisation is interpreted and practiced within a higher education setting (Becket and Brookes, 2012), resulting in a definitional fuzziness (Hartley, 2008) and multiple manifestations of the application of personalisation.

Existing knowledge of how higher education in business is personalised is particularly sparse. Notably the role of initiatives such as alumni mentoring and special events can play in the personalisation of business students’ education. Within Nottingham Business School, personalisation covers a broad remit from the use of diagnostics in understanding learning styles and many employability events to help our students explore and reach their full potential.

This research draws upon current practice within the Personalisation project of Nottingham Business School to develop an effective model of what Personalisation of undergraduate international business curriculum might look like “on the ground” from an academic and student perspective. The research also assesses the effectiveness of several specific initiatives, such as, the alumni mentor scheme and bespoke special events have upon building the aspirations of students in helping them to reach their potential.
@InProceedings{WELTON2016ROL,
author = {Welton, R. and Taylor, F. and Winfield, F.},
title = {THE ROLE OF SPECIAL EVENTS IN PERSONALISING HIGHER EDUCATION IN BUSINESS},
series = {9th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2016 Proceedings},
isbn = {978-84-617-5895-1},
issn = {2340-1095},
doi = {10.21125/iceri.2016.0997},
url = {http://dx.doi.org/10.21125/iceri.2016.0997},
publisher = {IATED},
location = {Seville, Spain},
month = {14-16 November, 2016},
year = {2016},
pages = {8873-8882}}
TY - CONF
AU - R. Welton AU - F. Taylor AU - F. Winfield
TI - THE ROLE OF SPECIAL EVENTS IN PERSONALISING HIGHER EDUCATION IN BUSINESS
SN - 978-84-617-5895-1/2340-1095
DO - 10.21125/iceri.2016.0997
PY - 2016
Y1 - 14-16 November, 2016
CI - Seville, Spain
JO - 9th annual International Conference of Education, Research and Innovation
JA - ICERI2016 Proceedings
SP - 8873
EP - 8882
ER -
R. Welton, F. Taylor, F. Winfield (2016) THE ROLE OF SPECIAL EVENTS IN PERSONALISING HIGHER EDUCATION IN BUSINESS, ICERI2016 Proceedings, pp. 8873-8882.
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