About this paper

Appears in:
Pages: 3280-3285
Publication year: 2016
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.1761

Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain

ROLE OF NEW MEDIA IN ENVIRONMENTAL EDUCATION IN CHINA: THE AIR POLLUTION INCIDENT

L. Wang

The University of Tokyo (JAPAN)
At the end of 2011, a local celebrity in China posted a tweet in his micro-blog (akin to a hybrid of Twitter and Facebook) to show the air pollution related data in Beijing provided by US Embassy; and it immediately evoked strong response among the public, since there was obvious contradiction between the data issued by the US embassy and local government. Since then, the air pollution related knowledge, especially the air quality index related knowledge have been highly concerned by Chinese people.

This study aims to offer a look at the online environmental education following the air pollution in China. The micro-blog, which owns more than 0.2 billion users, is nowadays an important tool for the public to achieve environment related knowledge, share information and express opinions about environmental incidents. By using a case-study approach, this paper mainly focus on the qualitative content analysis of air pollution related knowledge resource posted on the micro-blog, to discuss the role of new media in the environmental education for the public in China; and furthermore, from a comparative perspective, to discuss its influence and deficiency in constructing environmental knowledge for the public compared with tradition methods of environmental education.
@InProceedings{WANG2016ROL,
author = {Wang, L.},
title = {ROLE OF NEW MEDIA IN ENVIRONMENTAL EDUCATION IN CHINA: THE AIR POLLUTION INCIDENT},
series = {9th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2016 Proceedings},
isbn = {978-84-617-5895-1},
issn = {2340-1095},
doi = {10.21125/iceri.2016.1761},
url = {http://dx.doi.org/10.21125/iceri.2016.1761},
publisher = {IATED},
location = {Seville, Spain},
month = {14-16 November, 2016},
year = {2016},
pages = {3280-3285}}
TY - CONF
AU - L. Wang
TI - ROLE OF NEW MEDIA IN ENVIRONMENTAL EDUCATION IN CHINA: THE AIR POLLUTION INCIDENT
SN - 978-84-617-5895-1/2340-1095
DO - 10.21125/iceri.2016.1761
PY - 2016
Y1 - 14-16 November, 2016
CI - Seville, Spain
JO - 9th annual International Conference of Education, Research and Innovation
JA - ICERI2016 Proceedings
SP - 3280
EP - 3285
ER -
L. Wang (2016) ROLE OF NEW MEDIA IN ENVIRONMENTAL EDUCATION IN CHINA: THE AIR POLLUTION INCIDENT, ICERI2016 Proceedings, pp. 3280-3285.
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