A CASE STUDY ON ACCOUNTING EDUCATIONAL REFORMING IN A CHINESE UNIVERSITY

Accounting is a major which has a comparatively long history in Chinese universities. With the rapid changes in economic environment in past 30 years in China, reforming in accounting education has always being a new topic. This paper is a case study on how we did the educational reforming by combined re-grouping curriculum, case analyses contest, practical training and Internship together based on “demand driving” idea. In this case, we analyzed the changes in HR demands in accounting profession by interviewing HR managers, and then we re-graphed the capability requirements of accounting undergraduates. Based on these works, we re-designed our courses and combined re-grouping curriculum, case analyses contest, practical training and Internship together for the purpose of letting the students having the necessary abilities to meet the requirement of future employers. In the process of the reforming, we interviewed the students and their employers to evaluate the achievement and adjusted the reforming work.