@InProceedings{WALLETZKY2014SER,
author = {Walletzky, L.},
title = {SERVICE ORIENTED MARKETING MIX AND ITS USAGE},
series = {7th International Conference of Education, Research and Innovation},
booktitle = {ICERI2014 Proceedings},
isbn = {978-84-617-2484-0},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {17-19 November, 2014},
year = {2014},
pages = {3855-3864}}
TY - CONF
AU - L. Walletzky
TI - SERVICE ORIENTED MARKETING MIX AND ITS USAGE
SN - 978-84-617-2484-0/2340-1095
PY - 2014
Y1 - 17-19 November, 2014
CI - Seville, Spain
JO - 7th International Conference of Education, Research and Innovation
JA - ICERI2014 Proceedings
SP - 3855
EP - 3864
ER -
L. Walletzky (2014) SERVICE ORIENTED MARKETING MIX AND ITS USAGE, ICERI2014 Proceedings, pp. 3855-3864.