Abstract:

The trend resulting from the unfavourable demographic curve from the university applicant’s point of view in Central Europe can be seen especially in the unfavourable numbers of the technical university applicants in Slovak republic. From the demographic point of view this adverse development should last during the next five years. The necessity to make the university study programmes aimed at the security services more attractive results from the current needs of the society and adverse trends of the security and safety situation development in the world.

The Safety Management and Rescue Services study programs are most attractive study programs at the Faculty of Safety Engineering. We expect that thanks to the implemented marketing activities in these programs does not decrease interest about study in this field. Are marketing activities the main reason of student’s interest or is it due to the general interest in security and safety? What are the interests the students of these study programs? The reason for the attractiveness of the study can be also high employment of graduates.

This article describes the increasing the attractiveness of technical study programs through the case study in the field of security and safety. It describes the results of activities realised at departments of Security engineering and Department of Security engineering and at the Faculty of Security Engineering at The University of Zilina aimed at making the university study programmes in the area of security and safety more attractive by using innovative marketing tools.

Keywords:

Education, attractiveness, security, safety.