Abstract:

Today, creativity plays an important role in the world of work, being often understood as a factor in the evolution of people. From the first theoretical works on creativity and the introspective descriptions of creative individuals it was found that creativity and emotions are related in different ways.

In the present work, we propose to investigate in what way it is that professionals who usually work in creative activities differ from other professionals in the concept and factors that they attribute to creativity. We consider it ́s very interesting to check the place that emotions show in organized creativity concepts. In fact, we think that creative activity is necessarily linked with emotion.

To carry out this study, a questionnaire was developed that aimed to relate and establish the perception of the emotions of Portuguese citizens in relation to their heritage; with what they identify themselves, what sensation is caused by a particular monument or Portuguese cultural tradition and what are the key elements in the emotional impact.

At the level of the characterization of the study, three sociodemographic questions were asked that informed us about the respondent's sex, nationality and professional activity area. At the level of perception, it was asked which was the theme that most represents Portugal (culture, gastronomy, cities, language and wine).

Likewise, the subjects had to position themselves emotionally in relation to five emotions (nostalgia, indifference, joy, pleasant memories of the past).

The questionnaire was applied to one hundred thirty-nine thousand subjects.

This study intends to study the distributions and relationships that exist between each of the variables that were established to measure the different emotions associated to perceptions in creatives context.

Keywords:

Creativity, Emotion, Perception.