Abstract:

Global network growth has affected the schema for communications. The web with all its features has stopped being the most seen platform around the world and it has been replaced by Facebook, Instagram, Twitter, Whatsapp and others.

Meanwhile, scientific dissemination was losing space in a context in which the most important element is the visual, tools such as Instagram and Facebook pondered the viralization of their contents through images and videos, but when talking about the educational and scientific field, the spread of the proposed contents is almost null.

Therefore, this research aims to find different social media accounts that drive scientific dissemination and that allow academic contents to be exposed to millennials taking into consideration that it is very important to analyze the number of interactions that are produced by the postings of these accounts and the virality (popularity) that they could reach.

Moreover, methodological strategies will be proposed to work on scientific papers, conferences, and books that are produced in the university. These scientific articles would help in the diffusion of research papers and more people will have access to them. A case study will be generated of accounts linked with higher education institutions.

Keywords:

Web 2.0, scientific dissemination, social media accounts.