Abstract:

After the COVID19, the Gastronomy and Culinary Arts students at the University of Alicante Degree usually show great uncertainty regarding their future insertion in the professional work, as well as complexity in the acquisition and understanding of the contents of the curriculum because of the unawareness and internalization of their professional profiles, which ultimately makes the process difficult.
The curriculum of the Gastronomy and Culinary Arts has a total of 240 credits distributed in four courses with 60 ECTS credits in each of them, and a temporary organization with a homogeneous distribution of the work to be carried out in 30 ECTS per semester. The 240 credits include all the theoretical and practical training that the student must acquire. From an academic point of view, for the multidisciplinary approach that is intended, the subjects must collect basic skills from various branches of knowledge, related to: knowledge of food (biology, physics, chemistry, etc.), management of companies specializing in food (Business Administration and Management Degree), marketing, tourism, social skills, human resources, health and human nutrition. Social media and technology are integral parts of daily life. Each social media platform offers many different ways to be used in education, from sharing announcements to holding live lectures, and much more. In this study, it is proposed the use of Instagram, TikTok and LinkedIn by the Gastronomy and Culinary Arts degree students in order to bring positions closer to their professional profile and allowing debate and reflection on the figure of the gastronome in the world whereas basic and transversal competencies are acquired. Thus, students worked in groups during the academic course 2022/23. In order to carry out this project, the following educational actions have been carried out: a) Reading normative documents, b) flipped classroom: Visualization of documents and videos at home, c) Seminar of general information on social media, d) Skills in writing a social media environment, e) Oral presentation of students where the contents of a previously written work are explained. The evaluation of the effectiveness of the studied approach has been carried out by surveys and the social media monitoring.

Keywords:

Social media, motivation, gastronomy, degree, basic skills, transversal skills.