Abstract:

Concept of creativity is tied with the concept of learning organization. SMEs can be considered as learning enterprises due to their agility and high degree of flexibility. Explorative learning strategy and exploitative learning strategy are two learning strategies that have to be examined to identify the degree to which they impact creativity and innovation capabilities of SMEs. Explorative learning strategy refers to the utilization of external knowledge and technologies as an alternative to business. This research examines explorative learning strategy amongst Malaysian SMEs. Questionnaire was issued through online surveys from which 127 responses were chosen for data analysis. Partial Lease Square- Structural Equation Modeling (PLS-SEM) approach was applied to develop and test the validity and reliability of the measurement model. Results of hypothesis testing indicate that explorative learning strategy has a significant role on improvisational creativity and innovative capability of Malaysian SMEs.

Keywords:

Explorative Learning Strategy, Improvisational Creativity, Compositional Creativity, Innovation, SMEs, Malaysia