DIGITAL LIBRARY
MYSTERY SHOPPERS RECOGNISING KNOWLEDGE SHARING BARRIERS IN HIGHER EDUCATION
1 Tampere University of Technology (FINLAND)
2 University of Tampere (FINLAND)
About this paper:
Appears in: ICERI2015 Proceedings
Publication year: 2015
Pages: 7617-7622
ISBN: 978-84-608-2657-6
ISSN: 2340-1095
Conference name: 8th International Conference of Education, Research and Innovation
Dates: 18-20 November, 2015
Location: Seville, Spain
Abstract:
Recognising knowledge sharing barriers in higher education using volunteering students as mystery shoppers appears not as a widely used research and development tool (Douglas, Douglas 2006). The present study is based on data gathered in spring 2015 in a technical university in Finland. There were 45 students from all faculties participating in a mystery shopper project organised by the university administration in collaboration with the student union. The goal of that project is to recognise knowledge sharing barriers on the organisational level and this study focuses on the space between learning and teaching as reported by the mystery shoppers. More specifically, the aim is to categorize such barriers, or destructive frictions (Vermunt, Verloop 1999), emerging from the material into three larger domains (Riege 2005): individual, technological and organisational barriers in order to answer the research question: what are the perceived knowledge sharing barriers from student perspective?

There is little context-specific research on learning and teaching in a knowledge intensive community like a university from the perspective of knowledge management (KM). Discussing learning and teaching within KM is based on considering students controversially as customers (Modell 2005, Mcdowell, Sambell 1999) or stakeholders (Lomas 2007). Thus including them more meaningfully in assessing and developing teaching practices, or knowledge flow, which are the service the society finances for them seems warranted.

The research approach represents interventionist action research (Jönsson, Lukka 2006). The results identify teaching practises that contribute to creating knowledge sharing barriers. More detailed and almost real-time contextual activity sampling is suggested as a method for further study and also an avenue for instant feedback for teaching staff.

References:
[1] Douglas, A. & Douglas, J. 2006, "Campus spies? Using mystery students to evaluate university performance", Educational Research, vol. 48, no. 1, pp. 111-119.
[2] Jönsson, S. & Lukka, K. 2006, "There and back again: doing interventionist research in management accounting", Handbooks of Management Accounting Research, vol. 1, pp. 373-397.
[3] Lomas, L. 2007, "Are Students Customers? Perceptions of Academic Staff", Quality in Higher Education, vol. 13, no. 1, pp. 31-44.
[4] Mcdowell, L. & Sambell, K. 1999, "Fitness for purpose in the assessment of learning: Students as stakeholders", Quality in Higher Education, vol. 5, no. 2, pp. 107-123.
[5] Modell, S. 2005, "Students as consumers? An institutional field-level analysis of the construction of performance measurement practices", Accounting, Auditing & Accountability Journal, vol. 18, no. 4, pp. 537-563.
[6] Riege, A. 2005, "Three‐dozen knowledge‐sharing barriers managers must consider", J of Knowledge Management, vol. 9, no. 3, pp. 18-35.
[7] Vermunt, J.D. & Verloop, N. 1999, "Congruence and friction between learning and teaching", Learning and Instruction, vol. 9, no. 3, pp. 257-280.
Keywords:
Mystery shopper, knowledge sharing, knowledge management.