@InProceedings{TROTT2009MOD,
author = {Trott, S.},
title = {MODERATING EFFECTS OFTHE BRAND CONCEPT ON THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND PERCEIVED QUALITY-INDIAN SCENARIO},
series = {2nd International Conference of Education, Research and Innovation},
booktitle = {ICERI2009 Proceedings},
isbn = {978-84-613-2953-3},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {16-18 November, 2009},
year = {2009},
pages = {1963-1967}}
TY - CONF
AU - S. Trott
TI - MODERATING EFFECTS OFTHE BRAND CONCEPT ON THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND PERCEIVED QUALITY-INDIAN SCENARIO
SN - 978-84-613-2953-3/2340-1095
PY - 2009
Y1 - 16-18 November, 2009
CI - Madrid, Spain
JO - 2nd International Conference of Education, Research and Innovation
JA - ICERI2009 Proceedings
SP - 1963
EP - 1967
ER -
S. Trott (2009) MODERATING EFFECTS OFTHE BRAND CONCEPT ON THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND PERCEIVED QUALITY-INDIAN SCENARIO, ICERI2009 Proceedings, pp. 1963-1967.