About this paper

Appears in:
Pages: 6272-6275
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

SIMULATION SOFTWARE BASED ON INTANGIBLES FOR STRATEGIC DECISION MAKING

M.A. Trillo Holgado, R. Espejo Mohedano

Universidad de Córdoba (SPAIN)
Firms have to manage an enormous amount of data in order to make strategic decisions. Some of that data are registered in the financial statements of companies, such as: the turnover, the profitability and productivity ratios, etc. But other types of data are considered intangibles and they do not appear in the accounting of companies. Some examples of them are: the image and the intellectual capital of the firm.

The intangible data is the most important one to the extent that they influence the development of firms in a decisive way.

This paper presents a web tool that enables companies to make strategic decisions. It makes possible to simulate different situations to visualise the results under certain internal changes or even under some market conditions. The point of view of the internal working is that of the intangible assets management. Moreover, the tool allows to measure human, organisational, social and commercial competences, taking into account past trends and future prospects.

Therefore, to develop the software, the key success factors for the companies that are immersed in a global economy have been considered.
@InProceedings{TRILLOHOLGADO2012SIM,
author = {Trillo Holgado, M.A. and Espejo Mohedano, R.},
title = {SIMULATION SOFTWARE BASED ON INTANGIBLES FOR STRATEGIC DECISION MAKING},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {6272-6275}}
TY - CONF
AU - M.A. Trillo Holgado AU - R. Espejo Mohedano
TI - SIMULATION SOFTWARE BASED ON INTANGIBLES FOR STRATEGIC DECISION MAKING
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 6272
EP - 6275
ER -
M.A. Trillo Holgado, R. Espejo Mohedano (2012) SIMULATION SOFTWARE BASED ON INTANGIBLES FOR STRATEGIC DECISION MAKING, INTED2012 Proceedings, pp. 6272-6275.
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