Abstract:

This paper explores the pedagogy of teaching design using discipline specific texts and iOS/iPad platform. More and more of our communications are mediated by new technologies and platforms. As a result design education and practice need to perpetually adapt to those new conditions. Educating the future communicators and shapers of media requires not only shift in content but also shift in media environment. Most importantly requires shift in pedagogy. Merging design related content with mobile publishing platform offers an opportunity to not only engage content in a deeper way but also to explore new ways for creation and distribution. During a course of a semester multimedia design students in the American University of Sharjah created iBooks for the Apple iOS/iPad platform. In the process they not only engaged relevant content but also explored publishing on the iPad. As a result every student created a complete, fully functional iBook experienced in its intended format and platform and in publish ready format.

Keywords:

Media design, ipad, ibook, publishing, pedagogy.