Abstract:

Introduction:
Conservation of cultural heritage (CH) is a systematic process of search, study, identification, documentation, digitization, registration, digital preservation, conservation, restoration and socialization. CH Protection is a system of measures to ensure its preservation in the interest of society. Particularly important is the question of the socialization of CH. Traditionally, it is related to the adaptation of cultural values and the development of a program for their preservation, restoration and social engagement. The goal is to be accessible to both scientists and specialists, as well as to anyone interested in their value. In the context of contemporary trends in CH socialization, the role of information and communication technologies is growing, which creates new opportunities for access to cultural values in the context of national policy in a sphere that is also a priority for the European Union. This policy is part of the global doctrine of sustainable development, which is based on the three basic principles: economic development, social equilibrium and environmental protection.

Aim:
To illustrate the place of Intellectual Property (IP) in the system of CH, thereby identifying its main ways of assembling, describing, preserving and digitizing. The main emphasis is placed on the digitization of the CH as the main way of its preservation and the IP rights arising during this process.

Methodology:
It is divided on two levels – first of all to review the legal framework of the CH and the existence of links and references to the ways of its preservation, highlighting the intersections with intellectual property. And second of all the IP regulatory framework, which is relevant to the digitalization and digital preservation of cultural heritage, has been analyzed and practical examples have been examined.

Presentation:
The possibilities of CH digitization contribute to the sustainable development of culture as a guarantee for the formation of the value system of the personality and an indicator for achieving a higher quality of life. In this sense, it can serve successfully to overcome a number of regional problems by stimulating cultural tourism and achieving educational goals in a university environment. It is important to elect for digitization values, which are particularly significant and representative for the Bulgarian culture. Digitization is a key mechanism for exploring the unique CH. The presence of IP in the CH system is indisputable given the intangible nature of intellectual products. Simultaneously, IP is mean for its protection through various modes of copyright and related rights.

Conclusion:
Research on CH, its place and importance for the development of modern society are becoming more and more relevant, both nationally and globally. It is an instrument that promotes cultural diversity and education and creates an electronic information industry. The emphasis in documenting the heritage is to provide access and visibility. IP rights are a challenge to today's information society and the globalizing world, together with policies on the preservation, protection and accessibility of digital objects, coherence, consistency and cooperation between cultural programs and new technologies.

Keywords:

Copyright, intellectual property, digitization, cultural heritage.