@InProceedings{TORRESMARIN2018CRE,
author = {Torres Marin, A.J. and Puebla, I. and Sol{\'{a}}, F. and Ayestar{\'{a}}n, R.},
title = {THE CREATION OF A MARKETING PLAN THROUGH SERIOUS GAMING: A JEANS BRAND EXPERIENCE IN THE UFV},
series = {11th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2018 Proceedings},
isbn = {978-84-09-05948-5},
issn = {2340-1095},
doi = {10.21125/iceri.2018.0389},
url = {https://dx.doi.org/10.21125/iceri.2018.0389},
publisher = {IATED},
location = {Seville, Spain},
month = {12-14 November, 2018},
year = {2018},
pages = {7761-7765}}
TY - CONF
AU - A.J. Torres Marin
AU - I. Puebla
AU - F. Solá
AU - R. Ayestarán
TI - THE CREATION OF A MARKETING PLAN THROUGH SERIOUS GAMING: A JEANS BRAND EXPERIENCE IN THE UFV
SN - 978-84-09-05948-5/2340-1095
DO - 10.21125/iceri.2018.0389
PY - 2018
Y1 - 12-14 November, 2018
CI - Seville, Spain
JO - 11th annual International Conference of Education, Research and Innovation
JA - ICERI2018 Proceedings
SP - 7761
EP - 7765
ER -
A.J. Torres Marin, I. Puebla, F. Solá, R. Ayestarán (2018) THE CREATION OF A MARKETING PLAN THROUGH SERIOUS GAMING: A JEANS BRAND EXPERIENCE IN THE UFV, ICERI2018 Proceedings, pp. 7761-7765.