@InProceedings{TESAROVA2013TAR,
author = {Tesarova, P.},
title = {TARGETING CUSTOMER IN GERMAN AND JAPANESE ADVERTISING: TWO DIFFERENT CONCEPTS FROM THE LINGUISTIC POINT OF VIEW},
series = {7th International Technology, Education and Development Conference},
booktitle = {INTED2013 Proceedings},
isbn = {978-84-616-2661-8},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {4-5 March, 2013},
year = {2013},
pages = {2982-2989}}
TY - CONF
AU - P. Tesarova
TI - TARGETING CUSTOMER IN GERMAN AND JAPANESE ADVERTISING: TWO DIFFERENT CONCEPTS FROM THE LINGUISTIC POINT OF VIEW
SN - 978-84-616-2661-8/2340-1079
PY - 2013
Y1 - 4-5 March, 2013
CI - Valencia, Spain
JO - 7th International Technology, Education and Development Conference
JA - INTED2013 Proceedings
SP - 2982
EP - 2989
ER -
P. Tesarova (2013) TARGETING CUSTOMER IN GERMAN AND JAPANESE ADVERTISING: TWO DIFFERENT CONCEPTS FROM THE LINGUISTIC POINT OF VIEW, INTED2013 Proceedings, pp. 2982-2989.