Abstract:

The paper aims to describe an innovative design methodology for professional training in jewelry design that results from the transition from digital design to physical twins. The methodology focuses on the reversal of the process according to which from the physical product the designer can realize its digital twin and investigates the design implications of considering digital products as the first project output. First of all, the paper analyses the contemporary context of fashion, underlining the urgency of redesigning educational methodologies and students’ curricula due to the growing hybridization between the world of fashion and digital landscapes where objects are inserted. Context analysis highlights digital design opportunities, the changing role of creativity, and the importance of 3D visualization technologies to support design practice. Secondly, the paper presents and examines the case study "Utopia. Jewelry beyond the body.” held at *name of institution* from November to December 2022, a workshop with international learners conducted in academic training to test and validate the innovative design methodology. Finally, the methodology's results, limits, and opportunities will be presented to offer a critical vision of the topic and open future scenarios for research.

Keywords:

Jewellery design, Design methodology, Digital technologies, Physical twin, 3D visualization.