Abstract:

The trend of research in Social Network Sites have focused on privacy disclosure and its effect on motivation (Mazer, Murphy, Simonds,2007),relationships (Youn, 2005; Muise et. al.; 2009) and security (Norsaremah Salleh et.al.; 2011). Nevertheless, privacy disclosure needs further attention from researchers to investigate adolescence well being and positive behavior. This study seeks to investigate factors related to religion values and practice, parental involvement and social influence on privacy disclosure that influence their well being. Underpinning the framework of Petronio’s theory of Privacy Management, the study extended the factors of culture, social and motivation to explain the behavior of privacy disclosure. Using Structural Equation modeling analysis, this study estimated the relationships of privacy management factors and well being. A survey has been carried out from five schools and three Universities to address the hypothesized relationships of the postulated model. Implications towards education has been elaborated.

Keywords:

CPM (communication privacy management), structural equation modeling, privacy disclosure, Social Network Sites.