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Pages: 7196-7202
Publication year: 2020
ISBN: 978-84-09-24232-0
ISSN: 2340-1095
doi: 10.21125/iceri.2020.1540

Conference name: 13th annual International Conference of Education, Research and Innovation
Dates: 9-11 November, 2020
Location: Online Conference

INFORMATION-VISUAL ASPECTS OF DIGITAL COMMUNICATION SCHOOL WITH PARENTS

D. Švelec-Juričić, L. Luić

University North (CROATIA)
Extremely important participants in the education system, who also represent the interested public, are the parents with whom school employees in complex processes that take place during the school year, establish collaborative relationships. One of the ways of communication with parents is digital communication through a website performed by teachers, professional associates and principals who do not have a formal education in the field of public relations. Observing the mentioned problem, a research question was asked "Do teachers influence the creation of parents' attitudes towards school based on digital communication?" Opinions on the information-visual aspects of digital communication were examined: content and size of publications, visual characteristics of the website, dynamics of publications, frequency of visits to the website and the impact of publications on the creation of parents' attitudes towards school. With the statistical analysis of the results of a survey conducted on a sample of 150 teachers and 483 parents, the hypothesis, which claims that teachers consider the information aspect of communication through the website more important than visual preferred by parents, was confirmed. Given that the area of the role of digital communication in shaping public attitudes, general and those of interest, towards the school is quite unexplored, this paper can serve as a starting point for further scientific research in the field of communication and public relations.
@InProceedings{SVELECJURICIC2020INF,
author = {Švelec-Juričić, D. and Luić, L.},
title = {INFORMATION-VISUAL ASPECTS OF DIGITAL COMMUNICATION SCHOOL WITH PARENTS},
series = {13th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2020 Proceedings},
isbn = {978-84-09-24232-0},
issn = {2340-1095},
doi = {10.21125/iceri.2020.1540},
url = {http://dx.doi.org/10.21125/iceri.2020.1540},
publisher = {IATED},
location = {Online Conference},
month = {9-11 November, 2020},
year = {2020},
pages = {7196-7202}}
TY - CONF
AU - D. Švelec-Juričić AU - L. Luić
TI - INFORMATION-VISUAL ASPECTS OF DIGITAL COMMUNICATION SCHOOL WITH PARENTS
SN - 978-84-09-24232-0/2340-1095
DO - 10.21125/iceri.2020.1540
PY - 2020
Y1 - 9-11 November, 2020
CI - Online Conference
JO - 13th annual International Conference of Education, Research and Innovation
JA - ICERI2020 Proceedings
SP - 7196
EP - 7202
ER -
D. Švelec-Juričić, L. Luić (2020) INFORMATION-VISUAL ASPECTS OF DIGITAL COMMUNICATION SCHOOL WITH PARENTS, ICERI2020 Proceedings, pp. 7196-7202.
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