THE INTEGRATION OF CULTURAL ASPECTS IN SYLLABUS DESIGN

C.E. Stoian, S. Șimon

Politehnica University of Timisoara (ROMANIA)
Cultural aspects have become more apparent than ever in nowadays globalised society. To achieve successful communication, professionals - particularly those working in the field of communication, public relations, translation and interpretation - need to be aware of culture. In this context, cultural competence and especially intercultural communication competence should be acquired during higher education studies, no matter the degree chosen, and should be included more frequently in curriculum and syllabus design. This paper aims to describe the present cultural framework and its intercultural aspects involved in communication. It focuses then on the communication between cultures by mediation, translation and interpretation. Finally, the study proposes several possible class applications to make students in communication, public relations, translation and interpretation aware of culture, to strengthen their intercultural competence and put them in real life situations.