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Appears in:
INTED2016 Proceedings (browse)
Pages: 2342-2348
Publication year: 2016
ISBN: 978-84-608-5617-7
ISSN: 2340-1079
doi: 10.21125/inted.2016.1493

Conference name: 10th International Technology, Education and Development Conference
Dates: 7-9 March, 2016
Location: Valencia, Spain

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POSSIBILITIES FOR MARKETING COMMUNICATION WITH POTENTIAL UNIVERSITY STUDENTS

J. Štofková, K. Repková Štofková, S. Štofko

Žilinská univerzita v Žiline (SLOVAKIA)
The paper is devoted to marketing research whose aim was to find a way of communication of applicants for study at one faculty of the University of Žilina. We present marketing communication tools that were proposed in the survey, as well as opportunities for improving those which have been reported as inappropriate. There is a big progress and expansion of university education in Slovak Republic in recent years. The creation of qualitative and modern tools of marketing communication is a priority for all universities to win new students. The more efficient is the communication of educational institutions with their potential students, the greater is the opportunity to get better students in comparison with other institutions. The absolvents make also a good roof to each university. There are results of a survey of selected target groups - potential students in the paper. The results are compared with other research conducted at other universities. A proposal of communication mix of selected faculty will focus on this target group.
keywords: university students, marketing communication, survey.
@InProceedings{STOFKOVA2016POS,
author = {Štofkov{\'{a}}, J. and Repkov{\'{a}} Štofkov{\'{a}}, K. and Štofko, S.},
title = {POSSIBILITIES FOR MARKETING COMMUNICATION WITH POTENTIAL UNIVERSITY STUDENTS},
series = {10th International Technology, Education and Development Conference},
booktitle = {INTED2016 Proceedings},
isbn = {978-84-608-5617-7},
issn = {2340-1079},
doi = {10.21125/inted.2016.1493},
url = {https://dx.doi.org/10.21125/inted.2016.1493},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2016},
year = {2016},
pages = {2342-2348}}
TY - CONF
AU - J. Štofková AU - K. Repková Štofková AU - S. Štofko
TI - POSSIBILITIES FOR MARKETING COMMUNICATION WITH POTENTIAL UNIVERSITY STUDENTS
SN - 978-84-608-5617-7/2340-1079
DO - 10.21125/inted.2016.1493
PY - 2016
Y1 - 7-9 March, 2016
CI - Valencia, Spain
JO - 10th International Technology, Education and Development Conference
JA - INTED2016 Proceedings
SP - 2342
EP - 2348
ER -
J. Štofková, K. Repková Štofková, S. Štofko (2016) POSSIBILITIES FOR MARKETING COMMUNICATION WITH POTENTIAL UNIVERSITY STUDENTS, INTED2016 Proceedings, pp. 2342-2348.
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