About this paper

Appears in:
Pages: 1330-1334
Publication year: 2010
ISBN: 978-84-613-9386-2
ISSN: 2340-1117

Conference name: 2nd International Conference on Education and New Learning Technologies
Dates: 5-7 July, 2010
Location: Barcelona, Spain

RESEARCH OF STRATEGIC MANAGEMENT METHODS. UTILIZATION FOR SUPPORT OF PROSPERITY

K. Štofková

University of Zilina (SLOVAKIA)
The goal of any organisation is to obtain profit and meet employee and customers requirements.
Balanced Scorecard allows managing performance by synchronising goals of perspectives, so after effective implementation is considered the method of effective communication and strategy realization method, and so the organization can face the prosperity. Balanced Scorecard presents review of goal fulfilment, so it allows to evaluate organizations situation and accept measures. This system analyzes information about strategy effectiveness and it can be suggestion for strategy correction or creating new strategy. Benchmarking is the method of motivation and performance improvement, because of gained information by benchmarking can be used for systematic improvement and transparent realization of strategy and goals in praxis. Paper deals with implementation of modern strategic management methods. The results of own survey offer analysis of present state of benchmarking and Balanced Scorecard implementation in Slovak organizations, advantages of methods and problems connected with implementing them.

@InProceedings{STOFKOVA2010RES,
author = {Štofkov{\'{a}}, K.},
title = {RESEARCH OF STRATEGIC MANAGEMENT METHODS. UTILIZATION FOR SUPPORT OF PROSPERITY},
series = {2nd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN10 Proceedings},
isbn = {978-84-613-9386-2},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {5-7 July, 2010},
year = {2010},
pages = {1330-1334}}
TY - CONF
AU - K. Štofková
TI - RESEARCH OF STRATEGIC MANAGEMENT METHODS. UTILIZATION FOR SUPPORT OF PROSPERITY
SN - 978-84-613-9386-2/2340-1117
PY - 2010
Y1 - 5-7 July, 2010
CI - Barcelona, Spain
JO - 2nd International Conference on Education and New Learning Technologies
JA - EDULEARN10 Proceedings
SP - 1330
EP - 1334
ER -
K. Štofková (2010) RESEARCH OF STRATEGIC MANAGEMENT METHODS. UTILIZATION FOR SUPPORT OF PROSPERITY, EDULEARN10 Proceedings, pp. 1330-1334.
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