About this paper

Appears in:
Pages: 10069-10076
Publication year: 2018
ISBN: 978-84-09-02709-5
ISSN: 2340-1117
doi: 10.21125/edulearn.2018.2449

Conference name: 10th International Conference on Education and New Learning Technologies
Dates: 2-4 July, 2018
Location: Palma, Spain

DEVELOPMENT AND VALIDATION OF A MEASURE OF INTERNATIONAL STUDENT LOYALTY FOR INDIAN UNIVERSITIES

A. Srivastava1, A. Beri2

1Lovely Professional University (INDIA)
2CT University (INDIA)
In the current globalization era, increased competition has forced Universities to explore the solutions of attracting and retaining more international students in the universities. Thus, the concept of student loyalty emerged in the context of higher education. From marketing perspective, international student loyalty for Indian higher education institutions is a source of competitive advantage. India hosts much smaller numbers of international students in comparison to other countries. Indian Higher education institutions must grasp the opportunities of attracting and retaining international students. Present study reports the development and validation of international student loyalty scale. Student loyalty scale (SLS)-is a 10 item measure of International students loyalty for Indian universities. It was developed and its preliminary validation evidence is presented. The instrument is developed and validated by collecting data from International students studying in five Indian Universities from two states and one union territory. Confirmatory factor analysis supported the three dimensional structure (i.e., cognitive, affective and conative) of the tool. Manegerial implications of the tool have been discussed.
@InProceedings{SRIVASTAVA2018DEV,
author = {Srivastava, A. and Beri, A.},
title = {DEVELOPMENT AND VALIDATION OF A MEASURE OF INTERNATIONAL STUDENT LOYALTY FOR INDIAN UNIVERSITIES},
series = {10th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN18 Proceedings},
isbn = {978-84-09-02709-5},
issn = {2340-1117},
doi = {10.21125/edulearn.2018.2449},
url = {http://dx.doi.org/10.21125/edulearn.2018.2449},
publisher = {IATED},
location = {Palma, Spain},
month = {2-4 July, 2018},
year = {2018},
pages = {10069-10076}}
TY - CONF
AU - A. Srivastava AU - A. Beri
TI - DEVELOPMENT AND VALIDATION OF A MEASURE OF INTERNATIONAL STUDENT LOYALTY FOR INDIAN UNIVERSITIES
SN - 978-84-09-02709-5/2340-1117
DO - 10.21125/edulearn.2018.2449
PY - 2018
Y1 - 2-4 July, 2018
CI - Palma, Spain
JO - 10th International Conference on Education and New Learning Technologies
JA - EDULEARN18 Proceedings
SP - 10069
EP - 10076
ER -
A. Srivastava, A. Beri (2018) DEVELOPMENT AND VALIDATION OF A MEASURE OF INTERNATIONAL STUDENT LOYALTY FOR INDIAN UNIVERSITIES, EDULEARN18 Proceedings, pp. 10069-10076.
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