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Appears in:
Pages: 834-838
Publication year: 2018
ISBN: 978-84-697-9480-7
ISSN: 2340-1079
doi: 10.21125/inted.2018.1159

Conference name: 12th International Technology, Education and Development Conference
Dates: 5-7 March, 2018
Location: Valencia, Spain

SIMULATION GAME TO MATCH PRODUCTION AND DEMAND OF FRESH FRUIT MARKET

A. Sopegno, P. Rota, P. Busato, R. Berruto

University of Turin, Department DISAFA (ITALY)
The problem of matching production and demand of fresh fruit produce is actual, and often people do not realise the implication of this issue on supply chain performance regarding profit, food waste, and shelf life.

The objective of the activity was to teach the power of matching orders and demand with production.

Both production and demand have random pattern studied and validated with data from the packing industry. Production is influenced by weather and by cultivation practices (e.g. irrigation, trimming, time of harvesting). Also, fruit size varies a lot. Ordering and demand had their pattern that could be varying by channels and influenced profoundly by promotion.

The authors implement a discrete event model that allows the student to perform some order and demand adaptation to match the production. Actions to modify the demand imply promotion (that double sales but cut the profit per box by 50%), finding channels for different sizes of the fruits.

The model also considers lead times (2 to 6 days) for product packing and transportation and show the effect of the student’s choices on supply chain performance in terms of supply chain profit, food waste, and shelf life. The model work step by step over a period of 40 days, allowing day by day decision from the user and plotting demand, storage and production day by day, in the deterministic and stochastic way. Through the use of the model, the user experiences the difficulties encountered in an industrial environment while trying to match production and demand of fresh, perishable products.

The model interface and first students trials are presented in the paper.
@InProceedings{SOPEGNO2018SIM,
author = {Sopegno, A. and Rota, P. and Busato, P. and Berruto, R.},
title = {SIMULATION GAME TO MATCH PRODUCTION AND DEMAND OF FRESH FRUIT MARKET},
series = {12th International Technology, Education and Development Conference},
booktitle = {INTED2018 Proceedings},
isbn = {978-84-697-9480-7},
issn = {2340-1079},
doi = {10.21125/inted.2018.1159},
url = {http://dx.doi.org/10.21125/inted.2018.1159},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2018},
year = {2018},
pages = {834-838}}
TY - CONF
AU - A. Sopegno AU - P. Rota AU - P. Busato AU - R. Berruto
TI - SIMULATION GAME TO MATCH PRODUCTION AND DEMAND OF FRESH FRUIT MARKET
SN - 978-84-697-9480-7/2340-1079
DO - 10.21125/inted.2018.1159
PY - 2018
Y1 - 5-7 March, 2018
CI - Valencia, Spain
JO - 12th International Technology, Education and Development Conference
JA - INTED2018 Proceedings
SP - 834
EP - 838
ER -
A. Sopegno, P. Rota, P. Busato, R. Berruto (2018) SIMULATION GAME TO MATCH PRODUCTION AND DEMAND OF FRESH FRUIT MARKET, INTED2018 Proceedings, pp. 834-838.
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