DIGITAL LIBRARY
THE LANGUAGES OF INDIA IN CYBERSPACE AND MASS MEDIA
Kazan Federal University (RUSSIAN FEDERATION)
About this paper:
Appears in: INTED2020 Proceedings
Publication year: 2020
Pages: 2378-2385
ISBN: 978-84-09-17939-8
ISSN: 2340-1079
doi: 10.21125/inted.2020.0723
Conference name: 14th International Technology, Education and Development Conference
Dates: 2-4 March, 2020
Location: Valencia, Spain
Abstract:
This article focuses on the problem of studying the modern language situation in India, in particular in cyberspace and mass media. The article attempts to classify the use of languages in the Internet resources and mass media in the territory of modern India. The aim of the research is to study the linguistic situation of India in cyberspace and in mass media through the method of quantitative analysis. The object of the study is the complexity of the modern language situation in India. The subject of the research is the number of major official languages of India in various sources of cyberspace and mass media. The urgency of the problem under consideration is supported by focus of modern sociolinguistics on the study of language changes dynamics, bilingualism, interlanguage interference. The language policy of a multinational state is aimed at ensuring the balance of the language picture in accordance with the national interests of the state. The role of cyberspace, especially the media, in these processes is very significant. In conclusion, the results of the study on the spread of the main official languages in the field of Internet and mass media are presented. The research results provide a clear linguistic picture of India in the studied areas and allow authors to predict the development trends of the language in this multi-national state.

Media space particularly online media creates together with such key area as education a complex paradigm that if managed efficiently is able to become an efficient tool for supporting minor and regional languages in a multinational state. Both spheres need to interact and support each other to achieve the common goals – transforming the regional languages from symbols to actual instruments of communication.
Keywords:
India, language situation, Internet resources, official language, cyberspace, mass media.