About this paper

Appears in:
Pages: 5698-5704
Publication year: 2016
ISBN: 978-84-608-5617-7
ISSN: 2340-1079
doi: 10.21125/inted.2016.0365

Conference name: 10th International Technology, Education and Development Conference
Dates: 7-9 March, 2016
Location: Valencia, Spain

FOSTERING BUSINESS STUDENTS’ CREATIVITY: USING ARTS BASED EDUCATION IN AN INTERDISCIPLINARY APPROACH

V. Skudiene1, V. Auruskeviciene1, J. Reardon2

1ISM University of Management and Economics (LITHUANIA)
2Monfort College of Business (UNITED STATES)
This study addresses a pedagogical experience of marketing students’ creativity development by involving students in the applied arts-based creativity education course “Abstraction and reality”. Titus (2007) Creative Marketing Breakthrough Model served as a theoretical framework for the course syllabus design. The course “Abstraction and reality” has been offered as an elective class to ISM University of Management and Economics (Lithuania) marketing students for 5 years. The students’ responses indicate that the course stimulates their creative thinking skills. The pedagogical implications for successful implementation of this kind of course for marketing faculty are provided.

The arts based marketing education framework discussed in this article is grounded on Titus (2007) Creative Marketing Breakthrough Model. Titus (2007) offered five framework dimensions as the basis for creativity teaching/learning in marketing: uncommon sense, uncertainty, knowledge, motivation, and cognitive flexibility.
@InProceedings{SKUDIENE2016FOS,
author = {Skudiene, V. and Auruskeviciene, V. and Reardon, J.},
title = {FOSTERING BUSINESS STUDENTS’ CREATIVITY: USING ARTS BASED EDUCATION IN AN INTERDISCIPLINARY APPROACH},
series = {10th International Technology, Education and Development Conference},
booktitle = {INTED2016 Proceedings},
isbn = {978-84-608-5617-7},
issn = {2340-1079},
doi = {10.21125/inted.2016.0365},
url = {http://dx.doi.org/10.21125/inted.2016.0365},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2016},
year = {2016},
pages = {5698-5704}}
TY - CONF
AU - V. Skudiene AU - V. Auruskeviciene AU - J. Reardon
TI - FOSTERING BUSINESS STUDENTS’ CREATIVITY: USING ARTS BASED EDUCATION IN AN INTERDISCIPLINARY APPROACH
SN - 978-84-608-5617-7/2340-1079
DO - 10.21125/inted.2016.0365
PY - 2016
Y1 - 7-9 March, 2016
CI - Valencia, Spain
JO - 10th International Technology, Education and Development Conference
JA - INTED2016 Proceedings
SP - 5698
EP - 5704
ER -
V. Skudiene, V. Auruskeviciene, J. Reardon (2016) FOSTERING BUSINESS STUDENTS’ CREATIVITY: USING ARTS BASED EDUCATION IN AN INTERDISCIPLINARY APPROACH, INTED2016 Proceedings, pp. 5698-5704.
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