R.B. Silva-López1, V.G. Sánchez-Arias2, I.I. Méndez-Gurrola1

1Universidad Autónoma Metropolitana (MEXICO)
2Universidad Nacional Autónoma de México (MEXICO)
Attention to diversity is a point of fairness that favors the personalization of teaching and learning through a variety of strategies that involve cognitive theories. This theories determine the differences between students learning and thinking styles. This paper presents an ontological model to represent the student's learning profile from two cognitive theories, the first, NLP theory that caters perception and another associated with a theory of Neuroscience that determines the student thinking style.

NLP theory with the objective of address the diversity of perception, to apply the model visual-auditory-kinesthetic (VAK) proposed by Rita Dunn and Kenneth Dunn, considers the route of information entry(eye, ear , body). The representation system: visual, auditory, kinesthetic is essential in the learner's preferences or teaches. (Dunn, 1990). Furthermore, using the cognitive theory of whole brain by Herrmann Ned to meet the thinking style, the model suggests that the brain is divided into four quadrants that determine different styles of information processing in individuals. (Herrmann, 1989).

A quadrant (Theoretical) is analytical, logical, rational, inclined to ascertain the reasons for what happens, the B quadrant (Process) is organized, sequential, conservative and orderly, C quadrant (Relational) is interpersonal, emotional, intuitive, prefers teamwork, and finally the D quadrant (Creative) is inclusive, visionary, risk-taker, loves to create and invent, it has a facility for problem solving to find different solutions. Thus the student's learning profile will be determined by the combination of the three learning styles: visual, auditory and kinesthetic; and the four thinking styles: theory, process, creative and relational.

One artificial intelligence model that organize knowledge in standard form with the objective of categorize the information so it can be processed by computers are the ontologies. The methodology used for the design of ontologies considered based Noy & McGuiness (2001) methodology, Methontology for methodology and OntoDesign Graphics for graphing.

Simple Methodology Ontology Graphics Design (SMODG) is used for educational purposes, offers people who first designed a simple ontology to guide them to achieve their goal. The proposed methodology SMODG integrates the simplicity and detail offered by Noy & McGuiness methodology to understand the domain of knowledge and make a good design, while integrating a graphic formal language used to display the ontology design by OntoDesign Graphics, and finally incorporates validation and documentation steps as Methontology required.

In this paper we designed and implemented an ontological model consisting of two ontologies: the cognitive styles model and student learning profile model. The ontology of cognitive styles model was designed to give freedom to the user to select educational psychology or neuroscience theories he/she want to use. For testing purposes of this study we used the whole brain theory and VAK theory. The ontology of the student's learning profile model serves as a classifier, providing to the teachers additional information about the student to personalize the instruction. The ontological model to represent the Learner Profile (OMSLP) allows to classify individuals according to their learning profile to customize their education and achieve better academic performance.