Abstract:

Universal mobile specialist possessing practical skills in the sphere of mass communication, mass media, business, and analytics is in demand in our information society. The philologist has to be experienced and competitive expert. These tasks can be solved by training bachelors in the field of «Applied Philology» in the South Ural State University (SUSU). The International scientific and practical conference of young scientists called "Language. Culture. Communication." is a forms of study in this profile.
This noncommercial educational project has been carried out for 10 years on the base of national research university. Initiator of this project is the department of Russian language and literature of the SUSU. The status of university allows us to make an experimental platform for carrying out the international level project. The scientific importance is provided by the wide variety of participants from different cities of Russia and such countries as Belarus, Poland, Italy, Spain, Germany, Finland, USA, China, Japan, Congo, Rwanda etc.
The object of this project is the process of moral education of youth, formation of civil values through the study of Russian literature in multicultural environment.
The relevance of this scientific conference is caused by the need of systematic large-scale study of the new and existing directions of modern humanitarian science. It is the accumulator and the translator of moral guidelines, which reflects features of mass consciousness and contributes to the young generation values formation.
This scientific project is aimed at the development of students’ scientific activity. It also helps to establish the international relations in the field of the humanities.
To achieve these objectives the following methods are used: system approach, dialectical method, experimenting, heuristic method, summarizing of the different level scientific and practical conferences organization study, modeling, forecasting.
Educational potential of the conference is realized in creative activity of participants. Students prepare the cultural program which includes visiting of exhibitions and theatres of the city. Within the framework of the conference meetings with Russian poets and writers are organized, literature and musical performances devoted to the bright cultural events take place. The format of conference provides the possibility to carry out Philological games which have professional orientation value. It unites teams of students and pupils.
The project is a practical-oriented one because it allows to train organizational and project activity skills. It provides formation of competences which are necessary for the «Applied Philology» profile graduate (ensuring information support of event, publishing activity, public speech skills).
Conclusion: Organization of the International scientific and practical conference allows us to solve a number of problems related to the needs of the modern educational process. The project attracts young generation, including foreigners in the Russian social and cultural environment. The establishment of dialog occurs in the context of international communication. It also can be helpful for the popularization of Russian culture.
This is an educational and scientific-research project. It makes international relationship stronger what is especially topical in our global society.

Keywords:

Educational and research project, International scientific and practical conference of young scientists "Language. Culture. Communication"