Abstract:

Design involves feelings and storytelling helps build meaning and emotion in design. Metaphors, analogies and stories have become powerful tools to bring concepts to life. Designers often create objects not as a set of logical proposition, but as a pattern of experiences. They link apparently unconnected elements to create new designs. The richness of the visual form, a designer creates, depends, to a certain extent, upon the nature of his/her visual surroundings. Designers use visual material and memories from their own lives as a source of inspiration during design conceptualization. These experiences are by definition stored in the unconscious and become manifested through the ideas they generate. Visual experiences draw from the features of the visible world. The visual impression, rather than the actual object, becomes localised to form the visual experience. Lived experiences as a result of direct perception appear to be a critical factor in the generation of (design) ideas. The idea of storytelling becomes a theoretical instrument, a tool for helping designer discover new possibilities and opportunities within the creative process. The aim of the research is to establish that designers use memories of their own experiences and it helps them in visualisation at the earliest stage of design process.

Keywords:

Design visualization, storytelling, memory and experiences.