About this paper

Appears in:
Pages: 6529-6536
Publication year: 2015
ISBN: 978-84-608-2657-6
ISSN: 2340-1095

Conference name: 8th International Conference of Education, Research and Innovation
Dates: 18-20 November, 2015
Location: Seville, Spain

EVERY DESIGN TELLS A STORY

S. Sethi

Whirlpool (INDIA)
Design involves feelings and storytelling helps build meaning and emotion in design. Metaphors, analogies and stories have become powerful tools to bring concepts to life. Designers often create objects not as a set of logical proposition, but as a pattern of experiences. They link apparently unconnected elements to create new designs. The richness of the visual form, a designer creates, depends, to a certain extent, upon the nature of his/her visual surroundings. Designers use visual material and memories from their own lives as a source of inspiration during design conceptualization. These experiences are by definition stored in the unconscious and become manifested through the ideas they generate. Visual experiences draw from the features of the visible world. The visual impression, rather than the actual object, becomes localised to form the visual experience. Lived experiences as a result of direct perception appear to be a critical factor in the generation of (design) ideas. The idea of storytelling becomes a theoretical instrument, a tool for helping designer discover new possibilities and opportunities within the creative process. The aim of the research is to establish that designers use memories of their own experiences and it helps them in visualisation at the earliest stage of design process.
@InProceedings{SETHI2015EVE,
author = {Sethi, S.},
title = {EVERY DESIGN TELLS A STORY},
series = {8th International Conference of Education, Research and Innovation},
booktitle = {ICERI2015 Proceedings},
isbn = {978-84-608-2657-6},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {18-20 November, 2015},
year = {2015},
pages = {6529-6536}}
TY - CONF
AU - S. Sethi
TI - EVERY DESIGN TELLS A STORY
SN - 978-84-608-2657-6/2340-1095
PY - 2015
Y1 - 18-20 November, 2015
CI - Seville, Spain
JO - 8th International Conference of Education, Research and Innovation
JA - ICERI2015 Proceedings
SP - 6529
EP - 6536
ER -
S. Sethi (2015) EVERY DESIGN TELLS A STORY, ICERI2015 Proceedings, pp. 6529-6536.
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