INSIGHTS ON CULTURE AND COMMUNICATION IN ACADEMIC SETTINGS
Culture serves to guide behaviour through a shared set of values, norms, beliefs, and languages. These cultural productions create tendencies and predispositions that link directly to the roles that members of a society accept. People that belong to the same culture might also show common attitudes, experiences, and knowledge, and can assign similar meanings during the communication processes. In academic settings, principles of cross-cultural communication are critical in order to enable an efficient interaction between teachers and students. The purpose of this paper is to provide some new insights on culture and communication in the academic environment. It aims at discussing the impact of culture on students’ perceptions and communication processes by providing an overview of different empirical studies that approached these issues. Finally, it lists some future research agendas that might challenge academics to undertake in their future research.