About this paper

Appears in:
Pages: 5208-5215
Publication year: 2013
ISBN: 978-84-616-3822-2
ISSN: 2340-1117

Conference name: 5th International Conference on Education and New Learning Technologies
Dates: 1-3 July, 2013
Location: Barcelona, Spain

NEW TECHNOLOGIES APPLIED IN THE INTRODUCTION TO MARKETING

A. Segui Alcaraz, T. Vallet Bellmunt

Universitat Jaume I Castellón (SPAIN)
ICT (information and Communication new technologies) are increasingly important in our society. What few years ago was unthinkable today is a reality that is part of our daily lives.

Nowadays, they have become a vital role and have caused the beginning of a process, apparently irreversible: socialization and acculturation (Monereo, 2005). That is why we try to train students to integrate socially in the workplace, hence it has a crucial use of ICT in schools.

Using the new technologies of information and communication in the classroom, it provides as a lot of new possibilities (blog, posts, website, forums, etc.), The fundamental issue is how to use these tools for teaching without remaining the educator or the environment (Heimlich, 2003).

This paper shows a set of reflections on ICT during teacher training. Firstly we will review the theoretical framework on educational innovation in new technologies applied to university teaching, then we´ll see a brief development that takes into account some research to think about the issue of teacher training as users of ICT.

Purposes regarding the results in terms of impact, change and innovation in the education system, will be determined by the need of a tool that enables and promotes continuous monitoring and effective teamwork. Finally we will take a critical look from a dual perspective into students and professor´s evaluations, about the incorporation of ICT in teaching.
@InProceedings{SEGUIALCARAZ2013NEW,
author = {Segui Alcaraz, A. and Vallet Bellmunt, T.},
title = {NEW TECHNOLOGIES APPLIED IN THE INTRODUCTION TO MARKETING},
series = {5th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN13 Proceedings},
isbn = {978-84-616-3822-2},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {1-3 July, 2013},
year = {2013},
pages = {5208-5215}}
TY - CONF
AU - A. Segui Alcaraz AU - T. Vallet Bellmunt
TI - NEW TECHNOLOGIES APPLIED IN THE INTRODUCTION TO MARKETING
SN - 978-84-616-3822-2/2340-1117
PY - 2013
Y1 - 1-3 July, 2013
CI - Barcelona, Spain
JO - 5th International Conference on Education and New Learning Technologies
JA - EDULEARN13 Proceedings
SP - 5208
EP - 5215
ER -
A. Segui Alcaraz, T. Vallet Bellmunt (2013) NEW TECHNOLOGIES APPLIED IN THE INTRODUCTION TO MARKETING, EDULEARN13 Proceedings, pp. 5208-5215.
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