Abstract:

The paper deals with modern forms of presentation skills that students acquire. The main goal is to analyse the current forms of presentation and to suggest the most effective ways of presentation, such as business. The first part is research that defines the authors' different views on the issues discussed, specific concepts and strategies, which will be specified in more detail in the next section, but also approaches the topic from a historical point of view. We will present presentation strategies and personal presentation factors, namely the theoretical differences between classic and modern communication tools, as well as individual presentation strategies, such as websites, social media, business networks, seminars or a common brand. It will also contain a presentation of the subject in which the presentation was implemented. Personal factors are defined not only theoretically but also practically and their condition examined forms of self-assessment. The core of the paper describes the forms of communication and the evaluation of questionnaires on the perception of presentation and communication. The results contain suggestions and recommendations contain campaign proposals on modern communication platforms. The paper points the benefits that our proposals could bring, or to evaluate the benefits that have already occurred.

Keywords:

Presentation skills, subject presentation, communication tool.