O. Sedlak, A. Grubor, Z. Ciric, A. Marcikic Horvat, D. Stojic

University of Novi Sad, Faculty of Economics Subotica (SERBIA)
The increase in the number of new firms from academic researches and locations science-based industries close to universities is one of the forms of expressing the relation of the Triple Helix in knowledge-based societies. Innovation is increasingly taking the Triple Helix form of relations and actors of new innovation types which are results of inventions. In this paper the authors show that inexpressible (tacit) knowledge can occur through local research powers and that the global knowledge system can be connected with local conditions if it plays a role in the development process. They are confident that universities function as a bridge between global science flows and technology on one hand and local conditions and economic development on the other hand.

The Triple Helix (TH) model includes three main actors: university, industry and state government. The TH thesis states that university can play a larger role in innovation in knowledge-based societies. A proposal of a general definition of the Quadruple Helix (QH) innovation model is given: it is an innovation cooperation model or an innovation environment in which users, firms, universities and public authorities cooperate in order to produce innovations. These innovations can be anything considered useful for partners in innovation cooperation. This study demonstrates that there are different possibilities for Universities to support and assist QH actors in meeting these challenges and in implementing QH innovation models.

The result of the analysis is the advancement of innovation capacities and innovation culture:
• Encouraging technology-oriented entrepreneurship including academic entrepreneurship.
• Linking between research institutions and the business sector.

The main lesson from the analysis presented in this work is the necessity of development as well as development of higher education and universities. Sustainable development should be the key determinant of the reform at university that is a condition not only for development but for its subsistence as well.

Research limitations/implications:
Educational policy and research in the education field shall support innovation and enable increasing efficiency in case it, together with Government measures, imposes regulatory, institutional and organizational frameworks through: mobilizing stakeholders; review of sectorial regulators from the innovation point of view; organizational charting; strengthening relationships between researches, practice and vocational policy; cooperation among networks, providing support to practical communities; creating a financing model that is adapted to goals and priorities.

Originality/Value of paper:
In this paper authors present: activities at the Universities in Serbia for support of innovation, center which is mission to educate and inform academic, research, business and student society at Serbia in order to promote the role of intellectual property and raise awareness about importance of IT in knowledge based society, clusters, science and technological parks, business incubators with the aim to actively participate in the programs of promoting the competitiveness of the industry in the Republic of Serbia, events devoted to promotion of innovation at the Universities of Serbia and the most successful centers/teams.