About this paper

Appears in:
Pages: 3968-3972
Publication year: 2018
ISBN: 978-84-697-9480-7
ISSN: 2340-1079
doi: 10.21125/inted.2018.0077

Conference name: 12th International Technology, Education and Development Conference
Dates: 5-7 March, 2018
Location: Valencia, Spain

PERSONAL BRANDING ON FACEBOOK: HOW TEACHERS STAGE THEMSELVES ON SOCIAL MEDIA

Z. Sedereviciute-Paciauskiene

Vilnius Gedimino Technical University (LITHUANIA)
The term personal branding is well known in business world. However, teachers remain neither aware of personal branding concepts nor do fully understand the impact it may have on their reputations. Business already understands the importance of controlling personal brands, therefore would be useful to use the existing knowledge for the increase of prestige of teacher’s profession as well as for teachers’ personal carrier.

In this paper, we focus on personal branding on Facebook. Through a qualitative content analysis of the Facebook profiles of teachers in Lithuania and in-depth interviews with 10 of the teachers, we investigate and explore the way they use social media to present themselves.

The article analyses the purpose for which teachers use Facebook, how they use Facebook to disseminate information related to their competencies, how teachers use this information channel as their own development tool. We will answer the questions about how teachers themselves receive information related to their professional interests through Facebook. Also, we will discuss the question of what kind of knowledge teachers have about self-branding and communication in social networks and what the competencies they need. The goal of the research is to help teachers to understand the benefits of personal branding and to actively use social media for the purpose of influence and education.
@InProceedings{SEDEREVICIUTEPACIAUSKIENE2018PER,
author = {Sedereviciute-Paciauskiene, Z.},
title = {PERSONAL BRANDING ON FACEBOOK: HOW TEACHERS STAGE THEMSELVES ON SOCIAL MEDIA},
series = {12th International Technology, Education and Development Conference},
booktitle = {INTED2018 Proceedings},
isbn = {978-84-697-9480-7},
issn = {2340-1079},
doi = {10.21125/inted.2018.0077},
url = {http://dx.doi.org/10.21125/inted.2018.0077},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2018},
year = {2018},
pages = {3968-3972}}
TY - CONF
AU - Z. Sedereviciute-Paciauskiene
TI - PERSONAL BRANDING ON FACEBOOK: HOW TEACHERS STAGE THEMSELVES ON SOCIAL MEDIA
SN - 978-84-697-9480-7/2340-1079
DO - 10.21125/inted.2018.0077
PY - 2018
Y1 - 5-7 March, 2018
CI - Valencia, Spain
JO - 12th International Technology, Education and Development Conference
JA - INTED2018 Proceedings
SP - 3968
EP - 3972
ER -
Z. Sedereviciute-Paciauskiene (2018) PERSONAL BRANDING ON FACEBOOK: HOW TEACHERS STAGE THEMSELVES ON SOCIAL MEDIA, INTED2018 Proceedings, pp. 3968-3972.
User:
Pass: