About this paper

Appears in:
Page: 4797 (abstract only)
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

USING VIDEO PRESENTATION AND PRODUCTION TO ENHANCE BUSINESS EDUCATION

A. Sedaghat

Loyola University Maryland (UNITED STATES)
This paper describes a video case discussion project based on the IMA’s Statement of Ethical Professional Practice that was administered in a cost accounting class to assess the extent to which students were able to identify and discuss ethical issues raised by the facts of a case scenario. The case was developed by the IMA to advance the continuing education in ethics of financial executives and management accountants. The scenario realistically portrays the kind of pressures faced by management accountants to go along with top management decisions that are driven by self-interest rather than proper accounting. We use a highly structured approach for direct assessment of student learning with pre-established rubrics. Students could choose an executive summary report or a team video to respond to the instructor assignment for the project. Half of the students choose to report their feedback by producing a team video response to the required assignments. Indirect assessment of learning is approximated by a survey of students’ subjective reactions. In general, we conclude IMA’s video Success without Compromise provides an opportunity for students to apply ethics standards in a realistic setting and encourages students to become active participants in the learning experience.
@InProceedings{SEDAGHAT2012USI,
author = {Sedaghat, A.},
title = {USING VIDEO PRESENTATION AND PRODUCTION TO ENHANCE BUSINESS EDUCATION},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {4797}}
TY - CONF
AU - A. Sedaghat
TI - USING VIDEO PRESENTATION AND PRODUCTION TO ENHANCE BUSINESS EDUCATION
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 4797
EP - 4797
ER -
A. Sedaghat (2012) USING VIDEO PRESENTATION AND PRODUCTION TO ENHANCE BUSINESS EDUCATION, INTED2012 Proceedings, p. 4797.
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