Abstract:

The present job proposes to analyze what the determinants of the consumption of fruit and vegetable are connecting with the different actions of education and promotion effected in Italy in the last years (2011 -14).
The World Health Organization recommends to consume more than 400 grams a day of fruit and vegetable, but the majority of the Europeans doesn't reach the recommended levels, with great consumptions in the Countries of the South in comparison to those of the North.
The objective is to reach to the individualization of useful indications for the construction of special programs of education and promotion of fruit and vegetable among the consumers, setting the attention on the consumption of the local products, both under the environmental aspect and social. This is also the message that EXPO 2015 propose to spread to world level, focusing the attention on the slogan “Feed The Planet, Energy For The Life."

The determinants of the consumption of fruit and vegetables are to seek among a vast range of factors, the principal elements of choice are dictated from: kind, age and socioeconomic state; accessibility and availability; family factors and of social support; individual preferences; knowledge; psychological factors, attitudes, beliefs and perceived barriers.

Some factors can compete to improve the results of the programs of intervention. Particularly, as it regards children and teen-agers, different elements have been identified of it happened by to effect in the context of the school.

The educational scholastic actions to be effective by different initiatives: lessons of kitchen, free distribution of fruit and vegetable, involvement of parents and teachers, of peer leader and the use of the cartoons, throwing of specific messages on the connected benefits to the consumption of fruit and vegetable out of the scholastic environment. Another important strategy is to create structures of support to sustain the efforts in the long term.

Other programs have employed other tools to achieve results that can consider satisfactory, referable to the people's involvement in the places of job and in the places commonly frequented by the population. The turned programs of food education to increase the consumption of fruit and vegetable in the school become even more important to oppose the heavy relapses on the health of the weak bands. These initiatives are built around multicomponent interventions, in line with the indications of the literature ).

The contribution defines what the principal elements of the projects of education program are effected and the used didactic formulation, appraising overall their sustainability and the role of the determinants of the process of education to the consumption of fruit and vegetable.

Keywords:

economic, innovations, health, children, life