Abstract:

This scientific paper examines the profound influence of artificial intelligence (AI) on the higher education sector. The abrupt penetration and rapid progress of artificial intelligence in the university sector is the starting point for this research. Based on eight qualitative expert interviews conducted in May 2023, the following research question was explored: what impact will the emergence of artificial intelligence have on the higher education sector? The interviews were analyzed and evaluated according to an inductive approach based on Mayring.

The findings of this study reveal three key insights. Firstly, the integration of AI in higher education presents exciting opportunities through individualization options. AI-powered adaptive learning platforms can tailor educational content to the specific needs and learning styles of students, enhancing the learning experience and improving academic outcomes.

Secondly, through individualization of learning content, students' personal data is increasingly collected. What are the strengths of the learners, what are the weaknesses? What content was consumed and when? The students become transparent. Individualized learning is only possible through data collection, which also raises the question of data protection and privacy. Institutions must establish robust safeguards to ensure the privacy and confidentiality of student data.

The third and also very important point is the change in the labor market caused by AI. Job profiles are changing, new jobs are appearing, some jobs will disappear. The task of universities is to follow these changes closely and to offer their students the corresponding competencies. Higher education institutions must adapt their curricula to equip students with the skills required to thrive in an AI-driven workforce, focusing on critical thinking, problem-solving, and ethical considerations.

The implications of this study call for the creation of a lean and enabling set of rules for the use of AI by students. Institutions should establish guidelines that promote responsible and ethical use of AI technologies within educational settings. In addition, teaching formats should be adapted to the new conditions. Only active engagement with the new technologies can lead to better media literacy among students. Furthermore, universities are encouraged to conduct their own research on AI to stay abreast of the latest advancements and developments. By actively engaging in research initiatives, institutions can better understand the potential of AI and its impact on higher education, allowing them to make informed decisions regarding curriculum development, resource allocation, and strategic planning. In conclusion, this study highlights the transformative potential of AI in higher education. By leveraging individualization options, addressing data protection concerns, and adapting curricula due to changing job profiles, institutions can harness the power of AI to enhance the learning experience and prepare students for the future. Embracing AI while maintaining a keen focus on ethics and privacy is crucial for unlocking the full potential of this technology in the higher education domain.

Keywords:

Artificial Intelligence, higher education, universities.