About this paper

Appears in:
Pages: 7357-7365
Publication year: 2014
ISBN: 978-84-617-0557-3
ISSN: 2340-1117

Conference name: 6th International Conference on Education and New Learning Technologies
Dates: 7-9 July, 2014
Location: Barcelona, Spain

UNIVERSITY AND COLLEGE IMAGE: STUDENT PERCEPTIONS

J. Sarupiciute, G. Druteikiene

Vilnius University (LITHUANIA)
The main purpose of this article is to analyze the image of universities and colleges in student perceptions and to identify determinant factors of college and university image.

The literature analysis reviews the concept of a corporate image, its formation and models of corporate image management process. It also presents the peculiarities of the higher education institution image, and emphasizes main factors describing the higher education institution image. The part includes the statistics of higher education institutions in Lithuania, the analysis of current Lithuania‘s higher education institution ranking system and premises of researches on university and college image.

Following the literature analysis the research of college and university image in student perception was carried out. The research was conducted within three groups: college students, university students and after-college university students. The questionnaire was designed according to the main factors describing the image of the higher education institution, identified in literature analysis. Research results showed that the overall image of university is more favourable than the overall image of college. It also indicated that the previous experience in college influences the evaluation of university image. The research revealed that the main determinant factor of college image is college prestige, and the main determinant factor of university image is the quality of teaching. The determinant factors of college and university image were presented in the graphical model. According to research results recommendations for colleges and universities attaining the favourable image in student perceptions were given.
@InProceedings{SARUPICIUTE2014UNI,
author = {Sarupiciute, J. and Druteikiene, G.},
title = {UNIVERSITY AND COLLEGE IMAGE: STUDENT PERCEPTIONS},
series = {6th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN14 Proceedings},
isbn = {978-84-617-0557-3},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {7-9 July, 2014},
year = {2014},
pages = {7357-7365}}
TY - CONF
AU - J. Sarupiciute AU - G. Druteikiene
TI - UNIVERSITY AND COLLEGE IMAGE: STUDENT PERCEPTIONS
SN - 978-84-617-0557-3/2340-1117
PY - 2014
Y1 - 7-9 July, 2014
CI - Barcelona, Spain
JO - 6th International Conference on Education and New Learning Technologies
JA - EDULEARN14 Proceedings
SP - 7357
EP - 7365
ER -
J. Sarupiciute, G. Druteikiene (2014) UNIVERSITY AND COLLEGE IMAGE: STUDENT PERCEPTIONS, EDULEARN14 Proceedings, pp. 7357-7365.
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