About this paper

Appears in:
Pages: 6758-6765
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.1768

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

ONLINE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS: THE TRIPLE RELATIONSHIP AMONG WEBOMETRICS RANKING, FACEBOOK AND WEBSITE

S. Santos, C. Brito

Universidade do Porto (PORTUGAL)
Reputation is a critical issue for Higher Education Institutions (HEI) demanding to attract and retain students in today's competitive world. Nowadays, with the advance of social media is also important to compare online engagement of Higher Education Institutions with its position on rankings.

Purpose:
This paper is based on an international research study with the objective of analyzing the relationship between webometrics ranking, facebook engagement and website engagement in Higher Education Institutions.

Methodology:
Utilizing quantitive analysis based on Webometrics Ranking to analyse online reputation, this paper provides insights of the top 100 universities in webometrics ranking, relation with facebook and website engagement of HEIs.

Originality:
The originality of this study is demonstrated by the using of facebook engagement rate in relation to website and online reputation namely trough higher education ranking Webometrics. As we can understand nowadays is not only important the number of fans or visits to a website but also the engagement that they have. So, it’s crucial to analyze if the level of engagement could have a positive impact on the ranking in webometrics. On the other hand, it’s relevant to understand if the greater engagement on Facebook as also a greater engagement on the website.

Theoretical and managerial implications about facebook engagement importance to HEIs are provided leading to directions for future research.
@InProceedings{SANTOS2017ONL,
author = {Santos, S. and Brito, C.},
title = {ONLINE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS: THE TRIPLE RELATIONSHIP AMONG WEBOMETRICS RANKING, FACEBOOK AND WEBSITE},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.1768},
url = {http://dx.doi.org/10.21125/iceri.2017.1768},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {6758-6765}}
TY - CONF
AU - S. Santos AU - C. Brito
TI - ONLINE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS: THE TRIPLE RELATIONSHIP AMONG WEBOMETRICS RANKING, FACEBOOK AND WEBSITE
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.1768
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 6758
EP - 6765
ER -
S. Santos, C. Brito (2017) ONLINE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS: THE TRIPLE RELATIONSHIP AMONG WEBOMETRICS RANKING, FACEBOOK AND WEBSITE, ICERI2017 Proceedings, pp. 6758-6765.
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